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Pay shared when you apply
Growi brand
You’re part of the creator blitz built to dominate the feed and drive conversions for
Nature Sustained
Move fast, post consistently, follow the proven angles, and unlock bonus payouts.
📦 IMPORTANT DATES
Request sample by: Aug 14, 2026
Launch date: Aug 21, 2026
For Tier 1: Post between August 21st-August 31st
For Tier 2: Post between August 21st-September 10th
💰 CASH PRIZE TIERS
🥉 Tier 1 — Consistency Reward
✅ 5 videos in 10 days
💵 $150 cash prize
🥈 Tier 2 — Volume Reward
✅ 10 videos in 20 days
💵 $250 cash prize
🥇 Tier 3 — Performance Reward
✅ 15 sales in 1 day or $5k GMV total
💵 $500 cash prize
About Nature Sustained:
Nature Sustained creates clean, botanical haircare powered by wildcrafted ingredients and plant-based science. Inspired by traditional remedies and modern scalp care, our mission is to bring people back to simple, nature-powered ingredients that work with your hair, not against it.
About the product:
Nature Sustained Shampoo & Conditioner gently cleanse, nourish, and hydrate using wildcrafted Soapnut, tropical botanicals, and vegan probiotics. Together, they help support a balanced scalp, maintain natural moisture, and leave hair feeling soft, healthy, and refreshed.
Free from sulfates, parabens, synthetic fragrances, and dyes, these pH-balanced formulas are gentle enough for sensitive scalps and designed for clean, healthy hair—naturally.
Benefits:
Supports a healthy, balanced scalp
Helps reduce flakes & buildup
Softens, hydrates & strengthens hair
Promotes healthier-looking hair
Supports and restores hair loss
Helps soothe psoriasis-prone scalps
Reduces scalp irritation and itching
Features:
Natural Soapnut cleanser
Wildcrafted botanicals + vegan probiotics
Sulfate-, paraben- & detergent-free
No artificial fragrances or dyes
100% botanical, vegan & cruelty-free
What Makes it Different: Nature Sustained is 100% Coconut-Free. Many conventional shampoos—even "natural" ones—contain coconut-derived detergents and surfactants that can irritate sensitive scalps or trigger allergies. Nature Sustained contains no coconut-derived cleansing agents, making it an excellent alternative for people looking to avoid coconut-based ingredients.
All angles must be used in your content in order to receive pay outs.
Angle #1: Problem Solution/Before and After (Show before images or video)
Hair loss
https://www.tiktok.com/@justinledeon/video/7655531541686258957
https://www.tiktok.com/@hlynngarrett/video/7608274029333548318
https://www.tiktok.com/@zekedeals23/video/7655396801629015327
Flakes
https://www.tiktok.com/@calibabyoficial/video/7620622097638853901
https://www.tiktok.com/@queencitytrends/video/7660958370936917262
Frizzy hair
https://www.tiktok.com/@lillybuurke/video/7654433911166045453
https://www.tiktok.com/@oliviachatfield/video/7611656182654176543 “
You must use audio in your content. All hooks must be exact and used in your content in order to receive pay outs.
Audio Hooks:
“The shampoo industry doesn’t want you to know about this ingredient.”
“This bottle replaced my entire shelf of hair products.”
Dandruff/Dry Scalp:
“If flakes are falling on your shirt, people notice.”
“This tamed my dandruff and scalp eczema”
Hairloss:
“Guys I used to wear a toupee”
“My drain is filled with hair every week, this is how I fixed it.”
Text Hooks:
Your shampoo may be the problem 👀
This replaced my $100 hair routine.
How I fixed my bald spot (or balding)
How I stopped itching my scalp.
This shampoo took 3 months to make.
This shampoo is made in the Thailand jungle.
Ingredients are sourced from tribes in Thailand and are all hand collected.
Show your hair or scalp before and after using the products.
If relevant, share your experience with flakes, dryness, or scalp health.
Highlight the wildcrafted, all-natural botanical ingredients.
Mention the Soapnut + probiotic formula and gentle cleansing.
Emphasize that it's sulfate-, paraben-, and artificial fragrance-free.
No commercial machinery is used, everything is hand made.
It takes under 30 days to see results, long term solution.
Show visible before and after scalp or skin transformation.
Talk about persistent itching, redness, flakes, irritation, or dry patches.
Close-up of hair before
Shower application
Lather texture
Rinsing, wet hair, dry hair results.
Scalp close-up, ingredient close-ups
CTA Examples:
“Grab yours from the yellow shopping cart before it's gone.”
“Don't wait until your hair gets worse. Check the link below.”
“Tap the product link to check it out while it’s still on sale!”
⚡ HOW TO WIN
Follow the approved angle, use the required hooks.
20–45 seconds
Film in bright natural lighting
Show the product in the first 3 seconds
Demonstrate while talking
Show hair movement
Explain why the ingredients matter
Include a clear CTA
❓ FAQ
1. How do I get paid?
All bonuses and creator payouts are tracked and processed through Growi. Once payment is issued, you will receive an email from Growi prompting you to claim your payout. If you have not connected your bank account yet, you will need to do so to receive payment.
2. When do I get paid?
Payments are issued after:
The campaign period ends
All qualifying videos are reviewed and approved
Please allow a short processing window after verification for payments to be sent.
3. Can any of the videos vary slightly from the angles and hooks provided?
No. To qualify for bonuses, videos must closely follow one of the approved angles and required
hooks. Major deviations, different messaging, or using a new angle will disqualify the video
from bonus eligibility. Think of these as proven templates — replication is key to winning.
4. How are videos reviewed?
Our team reviews all submitted content and performance metrics within Growi to determine eligibility for bonuses and payouts. Review includes, but are not limited to:
Angle & hook compliance
Posting requirements
Conversion & GMV performance
Overall content quality, including lighting, audio quality, camera quality, editing, clarity, and production value.
Brand fit and alignment with client expectations
Please note that all content is evaluated at our sole discretion. Approval is not based solely on posting or performance metrics. Content must meet our quality standards and be deemed an appropriate fit for the brand.
We are committed to delivering the highest-quality content to our clients. As a result, content that is low quality, poorly produced, contains inadequate lighting or audio, does not align with the brand, or otherwise fails to meet our standards may be rejected and will not be eligible for payouts.
5. Do I need to submit my videos anywhere?
No manual submission is required. We track performance directly through TikTok Shop and
Growi. If we need anything additional, we will contact you.
6. What if my sample doesn’t arrive before launch?
You must request your sample by August 14, 2026 to ensure delivery before launch. If shipping delays occur, notify us immediately so we can advise next steps.
7. Can I post more videos than the tier requirements?
Yes — and we encourage it. More posts = more chances to convert and reach Tier 3 performance bonuses.
8. Do organic sales count toward GMV?
Yes. All tracked TikTok Shop sales tied to your content count toward GMV and conversion
goals.
9. Do Tier 1 and Tier 2 bonuses stack?
No. Tier bonuses do not stack. If you qualify for Tier 2, you will receive the Tier 2 bonus only
(not Tier 1 + Tier 2 combined). Each creator will be paid based on the highest tier achieved
during the campaign period.
Pay shared when you apply
Growi brand
You’re part of the creator blitz built to dominate the feed and drive conversions for
Nature Sustained
Move fast, post consistently, follow the proven angles, and unlock bonus payouts.
📦 IMPORTANT DATES
Request sample by: Aug 14, 2026
Launch date: Aug 21, 2026
For Tier 1: Post between August 21st-August 31st
For Tier 2: Post between August 21st-September 10th
💰 CASH PRIZE TIERS
🥉 Tier 1 — Consistency Reward
✅ 5 videos in 10 days
💵 $150 cash prize
🥈 Tier 2 — Volume Reward
✅ 10 videos in 20 days
💵 $250 cash prize
🥇 Tier 3 — Performance Reward
✅ 15 sales in 1 day or $5k GMV total
💵 $500 cash prize
About Nature Sustained:
Nature Sustained creates clean, botanical haircare powered by wildcrafted ingredients and plant-based science. Inspired by traditional remedies and modern scalp care, our mission is to bring people back to simple, nature-powered ingredients that work with your hair, not against it.
About the product:
Nature Sustained Shampoo & Conditioner gently cleanse, nourish, and hydrate using wildcrafted Soapnut, tropical botanicals, and vegan probiotics. Together, they help support a balanced scalp, maintain natural moisture, and leave hair feeling soft, healthy, and refreshed.
Free from sulfates, parabens, synthetic fragrances, and dyes, these pH-balanced formulas are gentle enough for sensitive scalps and designed for clean, healthy hair—naturally.
Benefits:
Supports a healthy, balanced scalp
Helps reduce flakes & buildup
Softens, hydrates & strengthens hair
Promotes healthier-looking hair
Supports and restores hair loss
Helps soothe psoriasis-prone scalps
Reduces scalp irritation and itching
Features:
Natural Soapnut cleanser
Wildcrafted botanicals + vegan probiotics
Sulfate-, paraben- & detergent-free
No artificial fragrances or dyes
100% botanical, vegan & cruelty-free
What Makes it Different: Nature Sustained is 100% Coconut-Free. Many conventional shampoos—even "natural" ones—contain coconut-derived detergents and surfactants that can irritate sensitive scalps or trigger allergies. Nature Sustained contains no coconut-derived cleansing agents, making it an excellent alternative for people looking to avoid coconut-based ingredients.
All angles must be used in your content in order to receive pay outs.
Angle #1: Problem Solution/Before and After (Show before images or video)
Hair loss
https://www.tiktok.com/@justinledeon/video/7655531541686258957
https://www.tiktok.com/@hlynngarrett/video/7608274029333548318
https://www.tiktok.com/@zekedeals23/video/7655396801629015327
Flakes
https://www.tiktok.com/@calibabyoficial/video/7620622097638853901
https://www.tiktok.com/@queencitytrends/video/7660958370936917262
Frizzy hair
https://www.tiktok.com/@lillybuurke/video/7654433911166045453
https://www.tiktok.com/@oliviachatfield/video/7611656182654176543 “
You must use audio in your content. All hooks must be exact and used in your content in order to receive pay outs.
Audio Hooks:
“The shampoo industry doesn’t want you to know about this ingredient.”
“This bottle replaced my entire shelf of hair products.”
Dandruff/Dry Scalp:
“If flakes are falling on your shirt, people notice.”
“This tamed my dandruff and scalp eczema”
Hairloss:
“Guys I used to wear a toupee”
“My drain is filled with hair every week, this is how I fixed it.”
Text Hooks:
Your shampoo may be the problem 👀
This replaced my $100 hair routine.
How I fixed my bald spot (or balding)
How I stopped itching my scalp.
This shampoo took 3 months to make.
This shampoo is made in the Thailand jungle.
Ingredients are sourced from tribes in Thailand and are all hand collected.
Show your hair or scalp before and after using the products.
If relevant, share your experience with flakes, dryness, or scalp health.
Highlight the wildcrafted, all-natural botanical ingredients.
Mention the Soapnut + probiotic formula and gentle cleansing.
Emphasize that it's sulfate-, paraben-, and artificial fragrance-free.
No commercial machinery is used, everything is hand made.
It takes under 30 days to see results, long term solution.
Show visible before and after scalp or skin transformation.
Talk about persistent itching, redness, flakes, irritation, or dry patches.
Close-up of hair before
Shower application
Lather texture
Rinsing, wet hair, dry hair results.
Scalp close-up, ingredient close-ups
CTA Examples:
“Grab yours from the yellow shopping cart before it's gone.”
“Don't wait until your hair gets worse. Check the link below.”
“Tap the product link to check it out while it’s still on sale!”
⚡ HOW TO WIN
Follow the approved angle, use the required hooks.
20–45 seconds
Film in bright natural lighting
Show the product in the first 3 seconds
Demonstrate while talking
Show hair movement
Explain why the ingredients matter
Include a clear CTA
❓ FAQ
1. How do I get paid?
All bonuses and creator payouts are tracked and processed through Growi. Once payment is issued, you will receive an email from Growi prompting you to claim your payout. If you have not connected your bank account yet, you will need to do so to receive payment.
2. When do I get paid?
Payments are issued after:
The campaign period ends
All qualifying videos are reviewed and approved
Please allow a short processing window after verification for payments to be sent.
3. Can any of the videos vary slightly from the angles and hooks provided?
No. To qualify for bonuses, videos must closely follow one of the approved angles and required
hooks. Major deviations, different messaging, or using a new angle will disqualify the video
from bonus eligibility. Think of these as proven templates — replication is key to winning.
4. How are videos reviewed?
Our team reviews all submitted content and performance metrics within Growi to determine eligibility for bonuses and payouts. Review includes, but are not limited to:
Angle & hook compliance
Posting requirements
Conversion & GMV performance
Overall content quality, including lighting, audio quality, camera quality, editing, clarity, and production value.
Brand fit and alignment with client expectations
Please note that all content is evaluated at our sole discretion. Approval is not based solely on posting or performance metrics. Content must meet our quality standards and be deemed an appropriate fit for the brand.
We are committed to delivering the highest-quality content to our clients. As a result, content that is low quality, poorly produced, contains inadequate lighting or audio, does not align with the brand, or otherwise fails to meet our standards may be rejected and will not be eligible for payouts.
5. Do I need to submit my videos anywhere?
No manual submission is required. We track performance directly through TikTok Shop and
Growi. If we need anything additional, we will contact you.
6. What if my sample doesn’t arrive before launch?
You must request your sample by August 14, 2026 to ensure delivery before launch. If shipping delays occur, notify us immediately so we can advise next steps.
7. Can I post more videos than the tier requirements?
Yes — and we encourage it. More posts = more chances to convert and reach Tier 3 performance bonuses.
8. Do organic sales count toward GMV?
Yes. All tracked TikTok Shop sales tied to your content count toward GMV and conversion
goals.
9. Do Tier 1 and Tier 2 bonuses stack?
No. Tier bonuses do not stack. If you qualify for Tier 2, you will receive the Tier 2 bonus only
(not Tier 1 + Tier 2 combined). Each creator will be paid based on the highest tier achieved
during the campaign period.