Frizz, random bends, undefined waves—air drying can be a gamble. This makes it look like a plan.

Kitsch Smoothing Air Dry Cream helps your natural texture do its thing. No heat, no fuss, just soft, touchable hair. This lightweight one-and-done styler delivers up to 24 hours of frizz control* while locking in moisture and boosting definition. 

Made with a nourishing blend of castor oil, squalane, and coconut oil, the non-greasy formula smooths without weighing hair down.

*Based on 2-week consumer testing.

Make air-dry days better: 

• Delivers up to 24 hours of frizz control 
• Lightweight formula hydrates and softens
• Enhances natural waves, curls, and coils 
• Perfect for air-drying, braids, twists, and scrunching 
• Turns low-maintenance mornings into seriously good hair days

The How-Tos:

1. Start with damp hair (or dry hair for a quick refresh).
2. Rub a small amount between your palms—a little goes a long way.
3. Work through mid-lengths to ends, adding more as needed.
4. Scrunch, twist, braid, or finger coil sections to enhance natural texture.
5. Let your hair air dry then hands off!

Good to know:

• Vegan
• Cruelty-free
• Free from phthalates, parabens & artificial dyes

Who We Are:

At Kitsch, we believe the little things can change everything, whether it’s a fresh hair day or a five-minute reset. We’re here for the messy mornings, the crazy-busy weekends, and the quiet moments in between, with beauty essentials that make daily care feel more special. Founded by Cassandra Thurswell in 2010, Kitsch creates thoughtfully designed staples that fit effortlessly into your routine, bringing ease, confidence, and a touch of luxury to every day.